“If it’s visible, it’s saleable”. We all have heard and read this not-so-true remark like a zillion times before. Even a fifth grader knows that intangible offerings can and are sold (at times with lesser effort) just like their tangible counterparts. So, there’s Coke competing with VLCC beauty & slimming clinic (you can see the clinic but that’s not what they’re selling) for a share of the consumers’ wallet.
You must be wondering what has all this to do with writing content for the web. For one, the web is undeniably the biggest platform for a marketer to announce, “I’ve arrived”. And if the site is user-friendly, interactive and lists the product’s USP (s) in a captivating manner, half the job is done. This is precisely what we, at Indus Net Technologies, try and deliver: websites that work and keep our invaluable clients happy (which in turn keeps us happy!). Thus, this hoopla is all about ‘how.’
Since I’ve dared to knock at your grey cells and rattle them off their afternoon siesta, I might as well put an end to this intrusion and your agony by informing you about one of India’s highly sought after Internet consulting and interactive marketing agencies – ‘webchutney’. With its humble beginnings as a two-man team back in 1999, today Webchutney operates out of Delhi, Mumbai and Bengaluru. Many of you might already know about it; others can check it out at: www.webchutney.com
The tone is light throughout with humor thrown in for good measure. The pages are colorful; the content is crisp and easy- to- understand. The home page gives easy access to their work, clients and some amusing photos of their employees @ work & play. I’m confident you’ll find it interesting and helpful (in whatever little way) in generating more effective content for our clients which they’ll presumably be content with.
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